For more than two decades, TIME has been shining as one of the brightest stars in the cycling universe. Thanks to unrivaled know-how and revolutionary technological methods even more difficult to replicable, each new TIME product quickly becomes a standard and true benchmark in the demanding cycling industry.
Founded in 1987 by Roland Cattin, TIME engineers, manufactures, and distributes highly technical bicycle products. TIME’s illustrious history began with the introduction of the very first automatic pedal system designed to accommodate the biomechanical constraints of the rider—a revolution in pedal design. Since the beginning, TIME’s mission statement has been focused: innovate, in order to deliver high-end, technical products. From road and off-road pedals to shoes, TIME has steadily developed a complete line of innovative products for enthusiasts and racers alike. In 1993, TIME began to diversify with carbon composite frames, forks, stems, and seatposts, using their exclusive Resin Transfer Molding (RTM) technology.
Among all the bicycle manufacturers, TIME is the only one to use and totally master RTM technology. TIME enters the carbon manufacturing process one step before anybody else, by creating their own carbon fabric for a totally optimized composite. Every other frame manufacturer buys flat sheets of pre-impregnated carbon fabric, which severely limits the range of shapes possible on a bicycle frames and exposes the finished product to unnecessary variables. TIME weaves its own custom tubular carbon layers in its RTM factory in France. This allows TIME’s engineers total control over the technical characteristics of each carbon layer to select specific, sophisticated fibers woven together in any shape necessary to deliver exact ride characteristics with exceptional finish quality. Learn more about RTM here.
High-end components imply a higher level of both security and quality. TIME doesn’t simply follow technical norms, they set them. After being dreamed up by the R&D department, before any sort of mass production, each product is tested against strict selection criteria—severe shock, aging, and fatigue tests. After the results are assessed, TIME exposes their products to the most demanding of audiences: professional riders.
The results speak for themselves. TIME has always been intimately involved with professional cycling. Two UCI Pro Tour teams are currently competing on TIME frames and pedals, a very rare and special occurrence, and 10 other professional teams that utilize TIME’s road and off-road pedals. Cross-country superstar Julien Absalon and BMX/mountaincross legend Jill Kintner have won World Championships riding TIME pedals. The most prestigious international competitions, such as the Giro d'Italia, la Vuelta a España, Paris-Roubaix, the Olympic games, World Championships and of course the Tour de France have been won with TIME products. The brand has rightfully earned an amazing reputation within the cycling industry. Since the 1988 victories of Jeannie Longo and Pedro Delgado, TIME continues to seek podiums and build on its prestigious and incomparable list of winners.